To help teams make better informed decisions and achieve competitive edge.
To discover the future and create a blueprint for success in football.
Enhancing the way millions of fans watch and consume football.
Educating viewers about what is truly important in the match.
To revolutionise the way organisations identify talent.
To give the stars of tomorrow an opportunity to be discovered.
To visualise and understand the player transfer spending patterns of Europe’s top teams.
To assess which teams are getting the most ‘bang for their buck’.
To understand and measure some of football's so-called 'intangible' factors.
To recognise and celebrate the world's most intelligent football players.
To invent and test new metrics for football, through applying statistical modelling and contextual intelligence.
Drawing on business, technology and sport, we write articles about the unstoppable trends, crucial breakthroughs and future innovations that will affect football.