The 21st Club Project is a movement – a drive towards discovering and inventing the future of football.
We've assembled a formidable team of thought-leaders and created our very own virtual football club. Our forward-thinking members are focused on discovering tomorrow - identifying the unstoppable trends and crucial innovations in business and sport and inventing a manifesto of next practise for football.
We value and cherish football's history, but also believe that inefficiencies exist. And by respectfully challenging the status quo, our team speculate "if we were the 21st Club in the league, how would we do things?" In doing so we aim to influence and change the way football's stakeholders make business-critical decisions.
We offer content, consultancy and products in the following broad areas:
Who knows, maybe one day we'll even run our own football club...